Hello, we are Plan B. This is What About Waste.

What About Waste is a non-profit based in Brussels. Its starting point was the plastic straw, or more specifically it’s elimination. The idea was to offer a stainless-steel alternative to restaurants in Brussels, thus bringing the conversations about plastic waste to the diner table. The idea behind the typeface was to recycle the un-recyclable objects that are the plastic straws by deriving a typeface from used ones. While most of the communication happened online on social media, for which we helped create an interesting and useful online presence. We also developed a series of communications tools to communicate on the topic such as a wooden napkin holder for the restaurants and a tote bag.

The idea was to waste as little as possible especially in the communication and this informed the design and presence of the 'brand'.

Time Frame: Strategy and Design (45 days),
Application and Testing (90 days)
Materials: Typeface, Branding, Motion design
Fonts: WAW, Roboto
Country: Belgium

See our other projects:

  1. Gamut
  2. Are You Series?
  3. Jose Garcia's Website's
  4. RCA Sustainability Report
  5. What About Waste?
  6. MakeSenz
  7. Future Archive
  8. Intersection Reconnection
  9. Salon XVI
  10. United Nations Programme