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Al Mujadilah, is a Center and Mosque for Women located in Doha. Being the first institution of its kind, it holds a vision rooted for amplifying the voices of women within Islamic spaces. The visual language of Al-Mujadilah references the rich history of patterns in Islamic art. Drawing inspiration from the intricate arabesques, calligraphy, and geometric shapes that characterise this tradition.We started with the exploration of calligraphy, but we wanted to dissect our graphical exploration with a contemporary  approach. This led to the creation of mosaic and modular blocks, where letters form the foundation of our design language and the bi-lingual logo. Colour palettes such as Al-Azraq and Shellfish Red emerge within the brand, as its contextualised in the Qatari landscape and draws references to elements within the Quran. This project was done in collaboration with TC&Friends and Communications Director Sufia Lodhi from Qatar Foundation.

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