Film Week, as its name indicates, is a week-long festival that travels to four iconic cities: London, Berlin, Paris, and New York. The concept is simple: one carefully selected short and feature film per day for seven days. A panel of experts is selected each year to rid the public of decision fatigue for a week. The visual concept emerged after long discussions and strategy sessions with the client and aimed to remove as much of the work for the audience as possible. Creating a very straightforward step-by-step experience to lead them to their cinema seats. We created a identity design and logo system based on sequencing, frames and the days of the week that could be adapted to each new sub-brand and city every year.