X INFO

From the Ground Up!

Fondas O

Fondas O  is a charitable foundation created by the Omet family that aims to support the people working within the construction and farming sectors. Fondas translates from Lithuanian to foundation and represents their intention to become a structure and root system for those they support. Our strategy sessions helped define their objective and mission, which in turn informed our designs. The visual identity concepts represent the intersection of those support and root structures underground and the people it raises up. By employing textures and materials that symbolise the diverse landscapes of both of those industries, we want to convey Fondas O as both a nurturing fertile ground and a robust support system.

Timeline:

April 2022 - March 2023

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