SE-Estrich is a family owned screed business in Southern Bavaria. For the branding of their company, we wanted to develop a visual identity that embodied trust and symbolised familiarity. We created a typographic logo by developing a characterful italicised emblem that resembles long-standing traditional stamps within the Southern Bavarian construction industry in Germany. We wanted to build a system that could be applied on various different communication landscapes and be versatile as well as instantly recognisable. The brand deliverables inlcuded merch, transportation vehicles, stationary, boxes and placards.